This year’s poppy appeal is going undercover – but here in the Moorlands we’re going very visible with our support for the annual campaign to raise funds for the Armed Forces past and present.
It’s GCHQ’s centenary and to mark the occasion the intelligence and security organisation has teamed up with the Royal British Legion to highlight the unseen contributions of those who serve.
From radio ciphers to cybersecurity, the intelligence provided by GCHQ over the last 100 years has helped protect the military and this continues to be a key part of their mission.
To highlight this contribution, undercover celebrities will be joining some of the Legion’s 40,000 Poppy Appeal collectors to shine a light on their fundraising work.
And in the Moorlands, Staffordshire Moorlands District Council and its waste collection partner Alliance Environmental Services, will be supporting the campaign by displaying poppies on fleet vehicles.
Councillor Sav Scalise, Environment Cabinet Member, said: “We all benefit from the brave service of our Armed Forces and the annual Poppy Appeal resonates with communities across the UK.
“Here in the Moorlands we are proud to once again offer our support to the campaign as we’ve done now for over a decade.
“Our waste collection vehicles serve every street in the Moorlands and we hope that everyone who sees the vehicles displaying poppies will take a moment to reflect on the selfless service of our Forces and, if they can, consider making a donation to the appeal.”
The Poppy Appeal runs this year runs from 24 October until Armistice Day on 11 November and the British Legion is hoping to raise £50 million to support the Forces community and their families.