Kidsgrove Athletic launch a new badge as the club’s new era continues

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The new era at Kidsgrove Athletic has continued with the launch of the new club badge.

The current logo, which represents the town’s coat of arms, is believed to have been adopted by the club in the 1990s or the new millennium, and it will continue to be the club’s crest.

However, the new logo featuring a rising phoenix will be used on all signage, social media as well as on all the kits used by the club.

Kidsgrove Vice-Chairman Ian Cooper says it represents where the club is going and for him, the only way is up!

He said: “I did a little bit of research to see if the badge was historic to the club when it was formed, it wasn’t, it was adopted from the town’s crest.

“One or two people did comment that when it was printed you couldn’t tell what it was because it had shrunk down and was a little bit ugly. Although I appreciate some people will always associate that as the club.

“That will stay as the club crest so it won’t disappear altogether.

“The badge has become a phoenix because when we took over the club it was in £45,000 worth of debt and, the club was five days away from shutting down.

“We rose like a Phoenix, we came from nowhere as we were going under. But from a lot of people like Mick Fitzjohn, Janet Cooper, myself, Ian Donaldson, as well as brothers Chris behind the bar and Dan, who have supported the club from a young age, we’ve all come from different walks of life and, they’ve all contributed to the club and, it has strengthened every year.”

Kidsgrove Athletic kick start their 2020/21 Pitching In Northern Premier League season with a trip to Stocksbridge Park Steels tomorrow afternoon. We will have updates live from the Eco-Power Environmental stadium throughout our Saturday Sports Show.