Tourism on the up in the Moorlands according to STEAM data


Tourism is on the up in the Staffordshire Moorlands – according to recent figures.

STEAM data, which assesses the economic impact of tourism and measures visitor numbers, visitor days and the number of jobs the tourism industry supports, has recently revealed that tourism contributed more than £277 million to the local economy and supported over 3,500 jobs in the Staffordshire Moorlands in 2017.

The figures show that since 2016: the economic impact of tourism has risen by 6.3 per cent to £277.67million; Visitor numbers are up to 5.25million – an increase of almost 5 per cent; Visitor days totalled 6.33million – up 4.4 per cent and; Employment supported by tourism has increased by 3.5 per cent to 3,694 jobs.

Councillor Mike Bowen, cabinet member for tourism at Staffordshire Moorlands District Council, said: “These latest figures are great news for the local economy and our businesses. Tourism, and our ability to continue to attract visitors, will always be a key factor in keeping the Moorlands vibrant and making sure it features on people’s ‘places to visit’ lists.”


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