Village shoppers are being invited to get involved in a national festive initiative to bring festive cheers to disadvantaged children this Christmas.
The Werrington-based Kidz2Kidz fund is asking people to donate toys at the village’s Co-op store as part of the kind-hearted initiative.
This will be the sixth year that the Co-op has organised their special toy appeal for disadvantaged children in conjunction with Werrington Kidz2Kidz Fund which also provides emergency Christmas financial aid to distressed mums.
Since the Co-op and Kidz2Kidz first got together to launch the scheme, more than 850 mums have been helped out with Christmas money and around 2,500 disadvantaged children have received presents they weren’t expecting.
In total it is estimated that kind Co-op customers have donated nearly 10,000 toys over the years.
The whole project is organised by Kidz2Kidz volunteers so there are no costs involved and so every toy and penny counts in full.
All recipients are vetted by the Social Services Families First campaign to ensure the gifts are going to worthy youngsters.
This year’s Co-op campaign includes more food stores across the Moorlands having collection points including at their stores in: Tean, Leek, Endon, and Blythe Bridge, as well as in Werrington.
In addition toys can be dropped off at Werrington Community Library & Wellbeing Centre from where Kidz2Kidz operates.
Group Chairman David Shaw said that the Co-op toy collection is so important that it is now part of local ‘folklore’ and does a vitally important job. He said: “Without the Co-op we would not be able to help youngsters in this way and we are grateful to the Co-op for organising this appeal and to its kind customers who bring such happiness to disadvantages children at Christmas.
“As in the past the fund will be supporting Scotties Little Soldiers in looking after the children of the fallen in our area.”