Alton Towers Resort is preparing to kick-off its programme of events as Festival of Thrills returns for 2023 as it celebrates its awesome world-class rollercoasters with heart-pumping twists, heart-racing speeds and exhilarating G-forces.
This year’s event will come with an added twist for thrillseekers – The Smiler Takeover.
With a series of experiences dedicated to the world’s first 14-loop rollercoaster, The Smiler, is in its 10th year. The Smiler’s secretive organisation, Ministry of Joy, will take over the area of X-Sector on the Theme Park with a series of interactive elements, immersive theatre and optical illusions.
Guests will also get to experience other world-class rollercoasters including Wicker Man and Oblivion, and by completing all of them, guests will get the chance to win a fantastical overnight stay for a family of four, including one-day tickets to the Theme Park. Guests need to pick up a Ministry of Joy identity card from Towers Street, collect a stamp from each of the six world-class rollercoasters, then share on Instagram using #FestivalofThrills.
In its 10 years, The Smiler has delivered over 12 million riders. One of its biggest fans is Rachel Pender, aka @roller_coaster_rachel, who has amassed over 53k followers for her love of rollercoasters, said:
“One of the reasons I enjoy The Smiler so much is the pure joy and escapism it brings. Not only is it the most incredible coaster I’ve ever ridden, it also has such a cool backstory too. This coaster holds a lot of special memories for me, from my daughter’s first ride when she hit the magical 1.4 height restriction, to the special memories made with family and friends.”
Festival of Thrills – The Smiler Takeover will take place from April 17th – May 7th.
